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Erwin predicts, writes about the future & developments today.

Brand: Uitzending Gemist

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Uitzending gemist mobile

Uitzending gemist, the Dutch site for catching episodes you've missed on TV, is now also available on the cell phone.


Future vision by Erwin Van Lun

Watching television is an experience, literally. You experience something. It’s a passive experience: you see something, so you experience it. People like to share experiences. And television is an important part of that; after all, people watch tv a lot and have gained many experiences from this device. The ability to illustrate an experience by getting out the cell phone will increase the power enormously. Later we’ll drag our finger across a cell and point at a big screen that shows the video content again in HD format. So that we’ll be able to see what we’re talking about clearly. This is a step in that direction.

YouTube now contains Uitzending Gemist

YouTube now also contains fragments of Uitzending Gemist (Missed Episode). It's undoubtedly an experiment because it only contains four fragments. Yet this will spread rapidly. YouTube is developing itself as a home entertainment coaching brand and like with any coaching brand it's all about completeness. Home entertainment coaching brands will soon have contact with the consumer, so also on the television, and transaction brands such as producers will look for maximum distribution. This is a step in that direction.

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